Optimalisasi Pengembangan Motif Batik Melalui Difusi Inovasi Pada Komunitas Pengrajin di Desa Bawangan

Abstract

This community service project aimed to optimize the development of batik motifs
through the diffusion of innovation approach among artisans in Bawangan
Village, Jombang Regency, East Java. The main challenges included limited
motif variation, the use of synthetic dyes that pollute the environment, and weak
access to digital markets. The project was implemented using the Participatory
Action Research (PAR) method, emphasizing active artisan participation in
problem identification, training, mentoring, and evaluation. The results indicated
improved design skills with the creation of eight new motifs inspired by local
flora and fauna, a 30% reduction in synthetic dye usage through the adoption of
eco-friendly dyes, and enhanced digital promotion capacity that generated
external orders. Pre–post evaluation showed a 52% increase in artisans’ design
comprehension. This project highlights the importance of collaboration among
universities, local government, and artisan communities to strengthen cultural
identity and enhance the global competitiveness of batik.